The marketing of bottled water
Posted by kathryn in A Balanced Diet
Plus from the SMH an examination of the marketing of bottled water. Here in Australia we drink 252 million litres of bottled water, at a total cost of $385 million and the market has grown by 42% since 2002.
Water, it seems, isn’t just a drink. It’s a health product, a status symbol and now – with the arrival of New York’s $US40 ($51) Bling h2O (“a couture water that makes an announcement like a Rolls-Royce Phantom”) – a fashion statement.
Water it seems is big business.
10 April, 2007
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