The marketing of bottled water
Posted by kathryn in Lifestyle
Plus from the SMH an examination of the marketing of bottled water. Here in Australia we drink 252 million litres of bottled water, at a total cost of $385 million and the market has grown by 42% since 2002.
Water, it seems, isn’t just a drink. It’s a health product, a status symbol and now – with the arrival of New York’s $US40 ($51) Bling h2O (“a couture water that makes an announcement like a Rolls-Royce Phantom”) – a fashion statement.
Water it seems is big business.
10 April, 2007
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