More on juice
Posted by kathryn in Myths and Fruit

While we’re on the subject of juice, under the heading Juice – it’s a health miracle, Weighty Matters points out the effectiveness of marketing by the juice industry. Here in Australia, just think about how ubiquitous ads, in-store promotions and marketing are by the big juice companies: Just Juice, the Daily Juice Company, Berri and so on.
While at the Diet Dish, Cynthia Sass discusses a UK article stating it’s not uncommon for the average woman to use 70% of her daily energy intake on liquids. As Cynthia points out:
That doesn’t leave much room for solid foods, and if those calories come in the form of soda or sweet tea, there will probably be a whole lot of nutrients (vitamins, minerals, etc.) not showing up for work.
Even if the liquids are juices this is still a big nutritional problem. Fibre, protein, low GI carbohydrates, wholegrains are almost non-existent in that diet. What we need is real, actual food, not juiced up, liquified versions.
Photo from the National Cancer Institute: http://visualsonline.cancer.gov
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