Posted by kathryn in A Balanced Diet, Fruit and Snacking

While we’re on the subject of juice , under the heading Juice – it’s a health miracle , Weighty Matters points out the effectiveness of marketing by the juice industry. Here in Australia, just think about how ubiquitous ads, instore promotions and marketing are by the big juice companies: Just Juice, the Daily Juice Company, Berri and so on.

While at the Diet Dish , Cynthia Sass discusses a UK article stating it’s not uncommon for the average woman to use 70% of her daily energy intake on liquids. As Cynthia points out:

That doesn’t leave much room for solid foods, and if those calories come in the form of soda or sweet tea, there will probably be a whole lot of nutrients (vitamins, minerals, etc.) not showing up for work.

Even if the liquids are juices this is still a big nutritional problem. Fibre, protein, low GI carbohydrates, wholegrains are almost non-existent in that diet. What we need is real, actual food, not juiced up, liquified versions.

Technorati tags: juice , fruit , soft drinks

Photo from the National Cancer Institute: http://visualsonline.cancer.gov

28 March, 2007